Tuesday, May 26, 2020

The Insignificance of Women in Camus’ The Stranger Essay

In The Stranger, Camus portrays women as unnecessary beings created purely to serve materialistically and satisfy males through the lack of a deep, meaningful, relationship between Meursault and females. Throughout the text, the main character, Meursault, creates closer, more meaningful relationships with other minor characters in the story. However, in his interactions with females in this book, Meursault’s thoughts and actions center on himself and his physical desires, observations, and feelings, rather than devoting his attention to the actual female. Living in Algiers in the 1960s, Meursault originates from a post-modernist time of the decline in emotion. Meursault simply defies the social expectations and societal ‘rules’, as†¦show more content†¦This shows just how little he cared for such matters, writing off the topic of marriage so trivially. Meursault continues on to say to the reader that â€Å"she was the one who was doing the asking and all I was saying was yes.† (Camus 41-42). He justifies his lack of excitement or romance by stating that only Marie asked about, implying that he did not care for having a tight, emotional relationship with his lover, Marie. Marie plays the source of the love between them, while Meursault simply listens and enjoys in the pleasure of having her, but still feeling indifferent to her actual emotions. This downplay on their relationship and her feelings demonstrate that Meursault does not value anything of Marie below surface level and that he lacks the need for a warmer connection between them. Meursault does, however, still crave women as a whole in the same way which he craves, yet disregards, Marie. â€Å"I never thought specifically of Marie. But I thought so much about a woman, about women, about all the ones I had known, about all the circumstances in which I had enjoyed them...†(Camus 77). Meursault’s thoughts wander while he is in his jail cell, but never specifically dwell upon his relationships. In utilizing the word â€Å"I† Meursault links each of his these thoughts to him, solely pointing out each of these â€Å"circumstances† as they affected him, rather than anyShow MoreRelatedThe Insignificance of Women in Camus’ The Stranger Essay example914 Words   |  4 PagesIn The Stranger, Camus portrays women as unnecessary beings created purely to serve materialistically and satisfy males through the lack of a deep, meaningful, relationship between Meursault and females. Throughout the text, the main character, Meursault, creates closer, more meaningful relationships with other minor characters in the story. However, in his interactions with females in this book, Meursault’s thoughts and actions center on himself and his physical desires, observations, and feelingsRead MoreParental Influence on Clashes with Society in Love in the Time of Cholera and The Stranger1620 Words   |  7 Pages Latin author, Gabriel Garcà ­a Mà ¡rquez and Algerian writer Albert Camus, introduce how their characters conflict with socialization as a result of their cultivation in Love in the Time of Cholera and The Stranger respectively. In Mà ¡rquez’s novel, the key female role is assigned to Fermina Daza, a middle class Latina in the 1800s-1900s, expected to hold prestige and marry wealthy by her father and societal pressures. In The Stranger, Meursault, the protagonist, develops a niche for logic rather thanRead MoreThe Stranger By Albert Camus1476 Words   |  6 Pages In the novel The Stranger by Albert Camus, the main character Meursault kills an Arab man after the man attacks his friend and ends up in prison, condemned to death after the jury finds him guilty almost solely based on the fact that he was insensitive at his mother’s funeral. While in prison, Meursault has several epiphanies, that is, he has several moments when he feels a sudden sense of understanding about important aspects of his life that help him make peace with the fact that he will die soon

Friday, May 15, 2020

Csr Activities of Hul - 2817 Words

VIRAJ TAMHANE _____________________________________________________________________________________________ HINDUSTAN UNILEVER LIMITED Meeting Everyday Needs of People Everywhere _____________________________________________________________________________________________ CORPORATE SOCIAL RESPONSIBILITY (CSR) Corporate Social Responsibility (CSR) in Hindustan Unilever Limited (HUL) is rooted in its Corporate Purpose - the belief that to succeed requires the highest standards of corporate behavior towards our employees, consumers and the societies and world in which we live. HULs CSR philosophy is embedded in its commitment to all stakeholders -- consumers, employees, the environment and the society that the organization†¦show more content†¦HULs vision for Project Shakti is to scale it up across the country, covering 100,000 villages and touching the lives of 100 million rural consumers by 2005. LIFEBUOY SWASTHYA CHETANA - Health amp; Hygiene Education Lifebuoy Swasthya Chetana is the single largest rural health and hygiene educational programme ever undertaken in India. Its objective is to educate people about basic hygienic habits. It has been developed around the insight that people mistakenly believe â€Å"visible clean is safe clean†. The programme establishes the existence of â€Å"invisible germs† and the associated risk of infection. In India this is important, because diarrhea, caused by invisible germs, is the second largest cause of death among children below the age of 5. The project will help reduce incidence of such diseases, by raising awareness of preventive hygienic practices. The campaign has been divided into various phases. In the initial phase, a Health Development Facilitator (HDF) and an assistant initiates contact and interacts with students and influencers of the community, like village community representatives, medical practitioners, school teachers etc. A number of tools like a pictorial story in a flip chart format, a Glo-germ demonstration, and a quiz with attractive prizes to reinforce the message are used. The Glo-Germ demonstration is a unique tool to make unseen germs visible andShow MoreRelatedUnilever in India -Project Shakti1611 Words   |  7 Pagesdrawbacks? Key features of Shakti: Axiomatic truly , ‘Rural caravan’ of HUL as it can be popularly called is Project Shakti. Untapped and unexplored for years Indian rural market remain unnoticed and undiscovered as par as the business opportunities, especially in FMCG sectors, are concerned. As its Balance sheet and income statement had been quite less heavy due to the loss turnover in sales and net profit, HUL was all afoot to launch something new to be used as the springboard to jump toRead MoreHow Corporate Culture Should Be Aware About Their Responsibility1351 Words   |  6 Pagesmarket it had took many steps for the benefit of people and society like rural and women’s empowerment, rehabilitation and natural environment protection, livelihood generation and preservation.Italso took step for corporate social responsibility (CSR), sustainable living plan, changesoilremediation process. The main research of this report is to find out detail of this controversy and steps that have been taken b y this company to recover its reputation. From this report I came to know that corporateRead MoreThe Fashion Consumer’s Attitude Towards the Fashion/Lifestyle Brands Adopting Csr as a Part of Their Business Strategy9393 Words   |  38 Pagestowards the fashion/lifestyle brands adopting CSR as a part of their business strategy Author: Anjali Saini Fashion Marketing (2009-11) PEARL ACADEMY OF FASHION AIM OF THE PROJECT After all the harm that man has done to the planet Earth, the time has come for mankind to protect himself and the planet from further destruction and to save the planet. To solve this purpose, there is much talk about Corporate Social Responsibility (CSR) today. As Indian apparel/fashion and retailRead MoreBusiness Ethics and Csr - Hul4166 Words   |  17 PagesIntroduction Hindustan Unilever Limited (HUL) is Indias largest Fast Moving Consumer Goods Company with a heritage of over 75 years in India and touches the lives of two out of three Indians. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others. With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmeticsRead MoreHul - Fair Lovely : Case Study2500 Words   |  10 Pagesyoung girls s mind they, if they want to succeed in life (marriage,  office), they need to look fair. †¢ The advertising went to the extent of being false and unethical, which later on invited legal suit. 4. Emergence of Competitors HUL market leader position was challenged by new entrants. CavinKare launched Fairever, a very popular brand of south India. Godrej launched fairness soap FairGlow . Emami entered the fairness segment with products exclusively for male. Emami, Avon Read MoreFair Lovely - Analysis Based on Principles of Marketting7156 Words   |  29 PagesProject Background A friend works with HUL and in one of our conversations there was a casual reference that Fair amp; Lovely (Famp;L) as a brand is so huge for HUL, that it covers the entire salary cost of the company. We were intrigued by this fact. We checked the HUL annual report and collected some primary data and were surprised to see this was partially true. Employee Benefits Expenses for 2010-11 was Rs. 961.26 Cr and for 2011-12 was 1107.28 Cr. Market share of Famp;L is on an averageRead MoreWhat is Corporate Social Responsibility?5030 Words   |  21 Pagesa better place, therefore booking profits for yourself in such a manner that is socially, environmentally and ethically acceptable thereby leading to an overall positive impact on society. 10 CSR PRACTICES TO BE FOLLOWED BY FMCG SECTOR CSR IN INDIA The concept of Corporate Social Responsibility (CSR) is not new in India. It emerged from the ‘Vedic period† when history was not recorded in India. In that period, kings had an obligation towards society and merchants displayed their own businessRead MoreIndia vs Bharat4777 Words   |  20 Pagesseason by any means except the helicopters because the roads are very difficult to be found in this season. The condition of the girl child is very poor because they are not allowed to attend the schools. The girls help their mothers in day to day activities and remain confined to their houses. The villagers are not aware of their rights and they are easily fooled by the PDS dealer (kotedar), the police, the doctor and all the other govt. officials. I remember an incidence where a doctor demanded RsRead MoreFair and Lovely10103 Words   |  41 PagesThe leaders in this domain are L‘Oreal Group, Proctor and Gamble, Hindustan Unilever Limited (HUL), Esteà © Lauder Companies, Avon etc. Skin care products occupy about 15% of the total cosmetics industry. The sector has mainly been driven by improving purchasing power and rising fashion consciousness of the Indian population. Moreover, the industry players are readily spending on the promotional activities to increase consumer awareness. The companies are venturing into online retailing and are offeringRead MoreRelated Diversification Is a More Successful Strategy for Growth Among Firms Than Unrelated Diversification.3822 Words   |  16 Pagestotal expansion needs. (ii) The second dimension involves the expected outcomes of diversification: Management may expect great economic value (growth, profitability) or first and foremost great coherence and complementarities with their current activities (exploitation of know-how, more efficient use of available resources and capacities). In addition, companies may also explore diversification just to get a valuable comparison between this strategy and expansion. Types of diversifications Moving

Wednesday, May 6, 2020

Essay on Abraham Lincoln Slavery and The End of the...

â€Å"I have never had a feeling politically that did not spring from the sentiments embodied in the Declaration of Independence.† Abraham Lincoln admired the declaration of independence and its founders. The Declaration of Independence was formed by the thirteen States of the confederacy. Represented by American liberty from each state. Twelve of these states where holders of slave. Abraham Lincoln legacy was for all men and women to be created equally. No matter what color or race you are, you have the right to life, liberty and the pursuit of happiness. It also states America’s freedom from Great Britain. What most people get wrong is that The Declaration of Independence wasnt signed on July 4, 1776. This was the date that congress Adopted†¦show more content†¦Above ending slavery Lincoln best interest was to preserve the union. The President can hire and fire the Generals who would have engaged the Confederacys troops (primarily General Robert E.Lees forces) and so as Commander-in-Chief he and his best advisers saved the military volunteers and drafted soldiers and other troops to keep fighting on many fronts. He also kept up diplomatic pressures to keep outside countries and their trade from abetting the Confederate exports and deal-making. His moral authority is what sustained the Union Cause during dark hours of Gettysburg (July 1-2-3, 1863) and his oratorical skills are what still endear him to Americans of all kinds ! Lincoln did his best to make sure that the union won the civil war. The Northern armies won the war, and the rebellious states returned to the Union. Shortly after the war was won and the Declaration of Independence was passed Abraham Lincoln was assassinated. His assassination was on April 14 1865. he was shot in the head by a famous actor and Confederate sympathizer, John Wilkes Booth. Booth shoot Lincoln at a play at Ford’s Theatre in Washington, D.C. he died five days after the effectively ending the American Civil War. Booth was a native from Maryland. He was born in 1838. He remained in the North during the Civil War despite his Confederate sympathies.Show MoreRelatedEssay on Abraham Lincoln - the Greatest President1069 Words   |  5 PagesAbraham Lincoln There have been forty four U.S. presidents over the past two hundred and twenty years. What president has served the best for our country? None other than Abraham Lincoln. Abraham Lincoln is the greatest president ever because he did great things such as ending slavery, getting the us through the Civil War, and helped our country a lot. The American Civil War was a war between the Southern states and the Confederate states. Abraham Lincoln was not very prepared for the war militarilyRead MoreEssay on Abraham Lincoln, A Great Leader in American History781 Words   |  4 PagesJefferson, John Adams, and James Madison. Abraham Lincoln is considered one of the most greatest president in US History. Abraham Lincoln was born on February 12,1809 in Hodgenville, Kentucky. He is known for his leadership and skills as president along with his pleasant personality. Abraham Lincoln was the 16th President of the United States, serving from March 1861 until his assassination in April 1865. Lincoln led the United States through the Civil War and accomplished many things such as EmancipationRead MoreAbraham Lincoln, Slavery and the American Civil War Essay1716 Words   |  7 Pagesinvestigation will analyze how Abraham Lincolns view on slavery reflected during and after the American Civil War from 1861 to 1865. To analyze exactl y how Lincolns position on slavery affected the war overall, this investigation looks at Lincolns moral and religious views as well as his social and political views. Two main sources were used, both dealing with events relevant to his political career and his roots in his career and other important issues including slavery. Lincoln by David Herbert DonaldRead MoreAbraham Lincoln And The Civil War Comparison Essay1108 Words   |  5 Pages Abraham Lincoln, the great president of the United States, is one of the most influential men in the history of America. He is not only the commander-in-chief of the Union army that takes the victory from the Confederacy in the Civil War but also a leader who ends up the existence of slavery and a hero of the United States of America. On the other hand, Nathan Bedford Forrest is the lieutenant general of the Confederate army during the Civil War. He is a real genius and the great leadership ofRead MoreAbraham Lincoln : Is He Really A Good President?1136 Words   |  5 PagesAbraham Lincoln: Is He Really A Good President? By the end of the Civil War, there were more than 620,000 casualties. Many believe this was thanks to Abraham Lincoln. About a month after he was elected president, many controversies started to stir in America, thus causing the Civil War began. From the mouth-dropping moment Abraham Lincoln was elected, he had been fighting for equality for all men, no matter the race. He believed. â€Å"those who deny freedom to others deserve it not for themselves.† WhenRead MoreAfrican Slavery And Slavery Case Study1198 Words   |  5 Pagesexpansion of cotton-based plantations and slavery, what role did African Americans play in undermining slavery? There are a couple of rules that African-American played and undermining slavery. For example, African Americans that did not want to work would often break the tools that they have to work with. Another example of African-Americans undermining slavery would be them working very slow. There are some bigger ways to African-Americans undermine slavery. those ways are them running away fromRead MoreAbraham Lincoln And The Civil War956 Words   |  4 Pages Out of the first sixteenth president, Abraham Lincoln was the first president who created foundation about ending slaves in America via his Emancipation of Proclamation. Lincoln was also a strong supporter for Homestead Act and The Pacific Railway Act, which became an essential law for American economics. Furthermore, 13th Amendment was Lincoln top priority in legislation after he was reelected as the President. President Abraham Lincoln truly became one of the greatest presidents via these achievementsRead MoreThe Declaration Of The United States1346 Words   |  6 PagesColonists revolted against England in a sequence of deliberate acts, such as the Tea Act and the Stamp Act, mainly involving unnecessary taxation of Colonists. Rising tensions eventually resulted in a Revolutionary War between England and the Colonies; The Thirteen Colonies won the war. It was the Treaty of Paris (1783) that finally ended all ties with Britain; America would claim its identity as its own. The Declaration of Independence (1776), written by only educated white men – ThomasRead MoreEssay Abraham Lincoln1426 Words   |  6 Pages As the 16th president, Abraham Lincoln was known to be the greatest American President. He guided his country through one of the most catastrophic experiences in its history, the Civil War. He was a very unique president, being the first president to have a beard, being the tallest president standing at 6’4 and also being the first to be assassinated. Abe Lincoln accomplished many things in the 4 year term he had served before being assassinated. With his intelligence and hard work, he madeRead MoreThe Views On Lincoln s Presidency1738 Words   |  7 Pagesseveral historians’ texts regarding Lincoln’s opinions and policies toward slavery, and the unification of a nation as a whole, I distinguished that several authors have contending visions of Lincoln’s actions during his presidency. Some authors (Dirck, Guelzo, Striner) portray Lincoln as the great emancipator in depicting him as a crusader whose main purpose during the Civil War was only to accomp lish the abolishment of slavery. In contrast, some authors (Escott, Gates, Foner, and McPherson) maintain

Tuesday, May 5, 2020

Concept of Demand in Managerial Economics Samples for Students

Question: Discuss about the Chocolate Makers Fight a Melting Supply of Cocoa. Answer: Chocolate Makers Fight a Melting Supply of Cocoa Last year, chocolate manufacturers experienced pressure to satisfy the increasing demand for chocolate from all over the world. In the article, Chocolate Makers Fight a Melting Supply of Cocoa one can identify the concepts of demand and supply for cocoa as the main economic phenomena in the article. Essentially, this piece reports that the demand for cocoa and chocolate has increased substantially in the recent past (Wexler, 2016). On the other hand, the supply of the commodity has been diminishing over the past few years. In turn, this has led to substantial increases in the price of cocoa and associated products despite general decreases in the price of other commodities in the world market. Fundamentally, the forces of demand and supply work together to influence the general prices of the commodity in the market. Given the diminishing supply of the product, chocolate manufacturers such as Mondelez have taken an active role to boost the productivity of cocoa farms in Ghana in order to secure a steady supply in the future (Wexler, 2016). Markedly, the cocoa manufacturers set aside one billion US dollars to help boost the productivity of cocoa farmers and increase their output (Wexler, 2016). Mainly, this will achieved through increasing farmers information about productive farming practices. In turn, this is expected to create a balance between the demand and supply of the commodity in the world market. The Concept of Demand The concept of demand is a fundamental component of economics. Primarily, it pertains to the relationship between the prices of a service or good and the amounts of the commodity that consumers are able, willing and ready to purchase at a given price (Moffatt, 2016). Essentially, the specific quantity desired for a product at a particular price is the quantity demand (Demand, 2016). It is noteworthy that the demand for chocolate has been increasing substantially in the recent past. Mainly, one can attribute this to the fact that the number of consumers in India and China has increased (Wexler, 2016). Predominantly, consumers desire to consume bars and bonbons which were initially regarded as expensive and unaffordable luxuries has increased in the recent past. According to an analysis conducted by Euromonitor International, the global demand for chocolate rose by approximately 0.6 percent (Wexler, 2016). More precisely, the demand for the commodity was estimated at 7.1 million tons as at 2015 (Wexler, 2016). Characteristically, this increase in demand was highest in Asia, which experienced an upsurge in demand by about 5.9 percent (Wexler, 2016). Graphical illustration of the demand for chocolate as at 2015 Source: (Moffatt, 2016). Concept of Supply Just like demand, the concept of supply is a vital phenomenon in contemporary economics. Typically, supply refers to the relationship between the quantity of a commodity that producers are willing, able and ready to offer for sale to consumers at a particular price. Generally, it is the total amount of a service or product that is available for purchase in the market at a given price. Often supply is meant to meet the demand for a product in the commodity. Over the recent past, the supply of cocoa has been diminishing significantly. In turn, this has led to a mismatch between the available supply and demand for the product, thus creating pressure on world prices to rise (Davidson, 2014). A report by the International Cocoa Organization indicated that the supply of cocoa, the main component in the production of chocolate fell by about 3.9 percent (Wexler, 2016). More precisely, the global production of the product declined by about 4.2 million tons in that year. Likewise, the level of cocoa output in Ghana dwindled by around 18 percent (Wexler, 2016). Mainly, the suppressed level of output is attributed to the increase in disease attacks on cocoa plantations, dry weather, and unfavorable changes in government policy. In contrast, in the same year, the level of output in Ivory Coast increased by approximately 2.8 percent (Wexler, 2016). Fundamentally, this is because farmers in Ivory Coast received substantial financial aid as well as information to enhance and boost their productivity (Wexlers, 2015). Even so, the overall supply of cocoa in the world market decreased significantly. Graphical illustration of supply of cocoa Source: (Moffatt, 2017). Analysis In an open market economy, the concepts of demand and supply work together to determine the equilibrium price level. For this reason, the law of demand and supply work intermittently. As such, an increase in the level of demand over and above the available supply of a commodity creates pressure on the price of a product, thereby forcing it to rise (Glanfield, 2014). In the same way, the sustained increase in the demand for cocoa and chocolate in the world market amidst a diminishing supply has brought about substantial increases in the price of chocolate (Glanfield, 2014). It is imperative to note that the demand for cocoa is estimated to continue outstripping the aggregate supply of the product in the immediate future. Fundamentally, one can attribute this to the fact that the supply of cocoa is relatively inelastic because it takes several years for the cocoa plant to mature and produce pods. In addition to this, most cocoa farms in Ghana and Ivory Coast are characterized by old age trees which have diminishing productivity. As such, these crops have passed their peak production and thus are highly unproductive. To make matters worse, climate change in the region characterized by below average rainfalls has adversely affected the overall production of cocoa in the Ivory Coast and Ghana. Furthermore, the production of cocoa in Ghana was also affected by the change in the government subsidy program. Cumulatively, these factors have contributed largely to the diminished production of cocoa in the world market. However, efforts by Mondelez and other manufacturers aim at correcting this issue to facilitate an increase in cocoa supply. Over time, the supply of cocoa will meet its demand and keep global chocolate prices in check References Concept of Demand in Managerial Economics. MBA Knowledge Base. Retrieved on 29 April. 2017from https://www.mbaknol.com/managerial-economics/concept-of-demand-in-managerial-economics/. Wexxler, A. (2016). Chocolate Makers Fight a Melting Supply of Cocoa. The Wall Street Journal. Retrieved on 29 April. 2017from https://www.wsj.com/articles/chocolate-makers-fight-a-melting-supply-of-cocoa-1452738616. Moffatt, A. (2016). The Economics of Demand - Concept Overview. ThoughtCo. Retrieved on 29 April. 2017 from https://www.thoughtco.com/the-economics-of-demand-1146965. Davidson, L. (2014). Dont panic, but we could be running out of chocolate. The Telegraph. Retrieved on 29 April. 2017 from https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11236558/Dont-panic-but-we-could-be-running-out-of-chocolate.html. Cocoa Market Statistics. World Cocoa Foundation. Retrieved on 29 April. 2017 from https://www.worldcocoafoundation.org/about-cocoa/cocoa-market-statistics/ Glanfield, E. (2014). Choc horror: It might be Easter but the world is running out of chocolate because demand in China is outstripping cocoa bean production and forcing prices up. Mail Online. Retrieved on 29 April. 2017 from https://www.dailymail.co.uk/news/article-2608359/Choc-horror-It-Easter-world-running-chocolate-demand-China-outstripping-cocoa-bean-production-forcing-prices-up.html. Moffatt, A. (2017). The Economics of Supply. ThoughtCo. Retrieved on 29 April. 2017 from https://www.thoughtco.com/the-economics-of-supply-1147942.

Monday, April 13, 2020

Ethics The Limits of Philosophy by Bernard Williams free essay sample

Analyzes authors ideas on radical difference between moral certainty scientific knowledge. The purpose of this research is to examine Bernard Williamss statement that there would be a radical difference between ethics and science even if ethics were objective in the only way in which it intelligibly could be (155). The plan of the research will be to set forth the context in which Williams makes this statement, and then to discuss the distinctions he makes between the subjectivity of moral philosophy enterprise and the objective methodology of the hard sciences. The closest Williams comes to acknowledging the scientific potential of human reason is his assertion of thick concepts, which he says express a union of fact and value (129). The density of such concepts appears to derive from the extremity of emotion and action that is implicit in them. Thus brutality and courage are on the list but not such less vigorous description of value

Wednesday, March 11, 2020

How to Use Facebook Retargeting Ads With Nick Steeves [PODCAST]

How to Use Facebook Retargeting Ads With Nick Steeves [PODCAST] It’s a challenge to get traffic to your website. Even after you put in the effort to build traffic, many visitors don’t buy what you’re selling the first time they visit. What you want to do is get your visitors to return so they make that purchase. Today’s guest is Nick Steeves, the chief product officer at Wishpond. He is going to talk to us about retargeting, video ads, and how to measure your digital advertising success. If you want to get more people to come back to your site to buy your product or service, you won’t want to miss today’s show! Information about Wishpond and what Nick does there. Retargeting: What it is and why it’s important. Nick also talks about two ways to do retargeting one way that is basic and one way that is more advanced. How Wishpond comes up with retargeting ad ideas. The types of retargeting ads that work the best for Display and Facebook. Tips on making great videos that will result in conversion. Why it makes good business sense to â€Å"pay to play† on Facebook. Why Wishpond calls their marketing team â€Å"the growth team.† What the Wishpond growth team’s workflow looks like and how they keep it all organized. How to test ads to know what works best, as well as what to look for to know whether the ad is working or not working and how to learn from the ads that just didn’t work. Nick’s best advice for someone just starting out with retargeting ads. Links: Nick Steeves Wishpond AdEspresso Google AdWords

Sunday, February 23, 2020

CULTURAL DIMENSIONS IN ADVERTISING Research Paper

CULTURAL DIMENSIONS IN ADVERTISING - Research Paper Example Therefore, the researcher found that a mix of Spanish and English is most effective in these populations, as it mixes accommodation and respect (the Spanish part of the ad) with a positive feeling of linguistic security (the English part of the ad). Meanwhile, in all countries, there is a negative side to advertising. This negative side is that advertising encourages a feeling of inadequacy, and advertising also denigrates traditional social norms. The question that needs to be answered is what are the specific connotations that English convey in the different countries that are covered by the research, and why is advertising considered to be negative in some instances? I. Sociolinguistic Aspects of English Advertising A. In Japan The use of English in the country of Japan is becoming an increasingly popular phenomenon. The attribution of the high number of loan words in Japan dates back to the Meiji Restoration in 1868, in which Japan was transformed from feudal to a modern state by adopting Western civilization (Takashi, 1990, p. 327). There are a high number of English loan words in the Japanese language, much more so than loan words from European nations. English loan words represent 80.8% of Western loan words in Japan, with the other western loan words coming from France, Germany, Italian and Dutch (Takashi, 1990, p. 327). This is because the Japanese study English more than any other foreign language. There is some thought that the Japanese people regard English as representative of something cosmopolitan and international, and modern English words are seen as conveying sophistication and modernity, especially in they are used in advertising. (Takashi, 1990, p. 327). Part of the reason for this is because, before, 1931, English words were used in Japan for new concepts and things (Takashi, 1990, p. 327). Previous studies indicate that Japanese males use English loan words more when talking about academic subjects, as opposed to every day life, while Japa nese females use English when speaking on every day topics, as opposed to academic topics. (Takashi, 1990, p. 328). Other studies indicated that commercials that were aired in European languages, such as English, German, French and Italian, and used Western imagery, such as background music, scenery, and a Western person, conveyed the social values and stereotypes attached to these languages. (Takashi, 1990, p. 328). Still other studies showed that young Japanese girls use English loanwords when they want to appear fashionable. (Takashi, 1990 328). Takashi's (1990) study focused upon the language of contemporary advertising, particularly the usage of English in the Japanese contemporary advertising. The focus was on the use of English loan words in Japanese advertising, with 506 Japanese commercials with English loan words and 413 print advertisements with these loan words. For the purpose of this study, the term â€Å"loan word† denoted any English word that had been morphol ogically, phonologically and syntactically integrated into the Japanese language. The study also delineated advertisements that were aimed at specific populations, such as female, young and old, and sought to discover how loan words were used in these specifically targeted advertisements. The study found a total of 5,556 English loan words